Matte car colors in muted earth tones are suddenly taking over — but the trendy paints come at a cost

• Earthy, muted shades are becoming increasingly popular among car buyers, according to the LA Times. 
• Brands from Jaguar and Rivian to Jeep have recently launched new subdued, matte palettes. 
• The colors are a marked departure from the metallic, shiny paint used on many traditional cars. 

Gone are the days of gleaming, metallic cars that shimmer in the sunlight — nowadays, car buyers are seeking out new rides in subdued earth tones.