Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.

Tech Insider : Business, Politics
The vision concept for a new blue jaguar viewed from the side.
Jaguar's concept car came after a controversial reveal of the brand's new image.

Jaguar

Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car

Tech Insider : Business, Politics
concept vision for new Jaguar cars
Jaguar debuted a concept car ahead of its all-electric vehicle lineup, seen here in "Miami Pink" and "London Blue."

Jaguar

Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars

Tech Insider
jaguar PR photo showing models walking in pink desert
Jaguar's new video ad features models in colorful, modern clothing, and doesn't show any cars.

Jaguar

You can't buy a new Jaguar in the UK — its home country — for the first time since WWII

Tech Insider
Queen Elizabeth behind the wheel of a Jaguar
Queen Elizabeth was among the royals over the years who drove a Jaguar, as she did behind the wheel in 2007.

Max Mumby/Indigo/Getty Images

Matte car colors in muted earth tones are suddenly taking over — but the trendy paints come at a cost

Tech Insider
Rivian Earth Tones
Rivian launched its "Earth Tones" palette in 2022, inspired by "greens from Pacific Northwest forests" and "reds and oranges from Colorado hills and canyons."

Rivian

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