Parade — the inclusive underwear brand beloved by Gen Z and self-styled as 'the internet's favorite' — is coming to Target

• Inclusive underwear brand Parade is launching at 400 Target stores this week. 
• The brand is popular with younger consumers, but wants to grow its reach away from its Gen Z core.
• It is known for its colorful, playful designs, and inclusive marketing. 

Inclusive underwear brand Parade will launch in 400 of Target's 2,000 stores across the US this week, according to The Business of Fashion. 

The brand is known for its colorful and playful underwear, bras, bralettes, and basics. Underwear starts at $8 and comes in sizes XS to 3XL. More structured bras cost between $48 and $62, and come in sizes 32A to 46G.