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- Marc Benioff is bracing for a recession that shows shades of the dot-com crash and financial crisis.
- The Salesforce CEO is shifting his focus from sales and deals to efficiency and profitability.
- Benioff warned that falling stocks and recession fears dampen corporate spending.
Marc Benioff has raised the alarm on a US recession, drawing parallels between the coming downturn and both the dot-com crash and financial crisis.
The Salesforce CEO has also warned the enterprise-software titan now faces a tougher backdrop, and in response he will focus on boosting profitability instead of growing sales or buying companies.