Scott Olson/Getty Images
- Target's drive-up order pickup is an increasingly popular option for busy shoppers.
- Some customers don't notify the fulfillment team that they are en route until they've arrived.
- The dreaded "double-tap" sets off a scramble to get an order out the door and can cause more delays.
It's the digital equivalent of cutting in line, but unlike real-world queue-hopping, most people would never realize they're doing it.
The digital line is made of Target Circle users whose orders are being prepared for drive-up fulfillment at one of the thousands of Target stores that offer the service across the US.