• Only one-fifth of US adults believe that AI-generated content may not contain errors
  • As the drive to combat burnout builds, Generative AI has inserted itself into low-risk functions
  •  According to Morning Consult 52% of consumers believe that generative AI will stick around

Generative AI can already do much of the work and low-skilled labor that powers modern media and advertising. But since only one-fifth of US adults believe that AI-generated content may not contain errors, widespread adoption of the technology will be held back.

US Adults' Perception of Generative AI, Jan 2023