Chipotle
- Chipotle added the Fajita Quesadilla to its menu last month, inspired by a viral TikTok menu hack.
- During the launch, quesadilla sales nearly doubled and Chipotle had two of its best-ever digital sales days.
- Because it uses existing ingredients, the dish was "really easy" to introduce, its CEO said.
Chipotle said that the launch of its new TikTok-inspired Fajita Quesadilla has led to two of its most successful sales days in the digital arm of its business.
The new dish, which it added to its permanent menu in March, is currently available to order via its app and website. It is inspired by a menu "hack" of adding fajita veggies to its steak quesadilla that went viral on TikTok in 2022.