Tube in a lab; a reconstructions of a woolly mammoth
Paleo uses precise fermentation to produce myoglobin, a protein found in meat.
  • A Belgian startup says it added woolly mammoth DNA to a plant-based burger.
  • The mammoth myoglobin gave it a more intense taste and aroma, and a richer color, the CEO said.
  • But it's unclear when, if ever, mammoth protein will make it to grocery store shelves.

The cultured meat industry has officially gone prehistoric, with companies even making new products featuring the DNA of the woolly mammoth, an animal that went extinct around 10,000 years ago.