Elon Musk speaks at the opening of a new Tesla factory.
Ford CEO Jim Farley said Elon Musk is taking a page out of Henry Ford's playbook.
  • "This has all happened before," Ford CEO Jim Farley said.
  • Musk's price cutting strategy is similar to what Henry Ford did in 1913.
  • Farley warns Musk about keeping products fresh.

Ford Chief Executive Jim Farley says Elon Musk's price war strategy for electric vehicles isn't anything new.

Farley told reporters last week that Musk's idea to slash prices and protect volume over profit margins is a play right out of Henry Ford's Model T playbook.