Gen Z Shopping
A third of Gen Z shoppers are choosing secondhand items to afford higher-end brands, new report says.
  • About a third of Gen Z choose secondhand to afford higher-end brands, according to a ThredUp report.
  • Persistent high inflation and fears of an economic slowdown primarily drive these changing preferences.
  • The most popular brands in resale now include Lululemon, Coach, and Kate Spade.

A record number of Gen Z is living at home and fueling a luxury boom.