Serena Williams arrived at Wimbledon with a $45,000 pink watch. Here's a look at her timepiece and other A-list wrist candy.

Tech Insider : Sports, Style, Business
Serena Williams at Wimbledon 2026.
Serena Williams at Wimbledon 2026.

Andrew Matthews - PA Images/Getty Images

'A different level of luxury': How Rolls-Royce makes custom, 6-figure cars for the ultra-wealthy

Tech Insider : Business
A Rolls Royce vehicle at the Goodwood factory.
About 28 cars are finalized every day at the Rolls-Royce Goodwood factory in England.

Will Mackenzie/Business Insider

We design superyachts for billionaires. Their wishlists are changing, from hyperbaric chambers to WFY setups.

Tech Insider : Travel, Business, Style
Two people sit on a white ledge above a sculptural table in a minimalist interior with large windows.
Marnix Hoekstra and Bart Bouwhuis, the co-creative directors of yacht design studio Vripack, design vessels for some of the world's wealthiest clientele.

Courtesy of Vripack

What's hot and what's not in the wardrobes of AI's newly minted millionaires

Tech Insider : Business, Style, Technology
Photo of Loro Piana summer loafers next to photo of Chrome Hearts trousers
Loro Piana summer loafers and Chrome Hearts trousers are luxury items popular among the AI-wealthy.

Claudio Lavenia/Getty Images, Jeremy Moeller/Getty Images

The people getting rich off AI are spending big on some distinctly analog status symbols

Tech Insider : Business, Crypto, Travel
The Louvre, 2026 World Cup, and Luxury watches
As more AI fortunes move from paper to cash, the next phase of the boom is taking shape: how that money gets spent.

Gary Hershorn/Getty Images; Sam Hodde /Getty Images; Moritz Scholz/Getty Images

Why venture capitalist Chamath Palihapitiya is getting roasted for saying possessions are 'worthless'

Tech Insider : Business
Social Capital CEO Chamath Palihapitiya at the Tenth Breakthrough Prize Ceremony at the Academy Museum of Motion Pictures in Los Angeles.
Chamath Palihapitiya is the founder and CEO of Social Capital, a venture capital firm.

ETIENNE LAURENT/AFP via Getty Images

Mark Zuckerberg is a certified watch guy. His collection ranges from a $120 Casio to multimillion-dollar timepieces.

Tech Insider : Style, Business
Priscilla Chan and Mark Zuckerberg at the 2026 Met Gala.
Priscilla Chan and Mark Zuckerberg at the 2026 Met Gala.

Cindy Ord/Getty Images

I spent $2,500 to throw my 30th birthday party in a French castle. I have only 1 regret.

Tech Insider : Travel, Travel, Business
Celina Tolbert had a 30th at a chateau
Celina Tolbert celebrated her 30th birthday at a chateau.

Courtesy of Celina Tolbert

Ken Griffin's $238 million New York City penthouse isn't the only pied-à-terre he owns. See what else is in his portfolio.

Tech Insider : Business
Ken Griffin speaks at The Cambridge Union.
Citadel CEO Ken Griffin has a real estate portfolio totaling over $1 billion.

Nordin Catic/Getty Images for The Cambridge Union

Inside the exclusive world of private jet travel — and what it says about the ultrawealthy

Tech Insider : Travel, Business
dog on pj
Private jet travel is changing, for humans and pets alike.

Olga Ovcharenko /Getty Images

Private jet travel is more popular than ever.

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