How I transformed my online vintage-clothing side hustle into a bustling brick-and-mortar store in NYC

Mon, 04/17/2023 - 06:00

Nichole Sesti is the founder of the New York City vintage-clothing store The Niche Shop.
She said opening a physical store was more lucrative than selling online.
That's because there are other vintage stores in the area, which makes it a shopping destination.

This is an as-told-to story based on an interview with Nichole Sesti, the founder of the New York City vintage-clothing store The Niche Shop, which opened in April 2022.