'Human-grade' dog food is on the rise, as pet owners ditch traditional kibble in favor of high-end brands promising health benefits

• Pet owners are giving up typical kibble for food that more closely matches a human diet.
• High-end brands have taken off since dog ownership skyrocketed during the pandemic. 
• But some experts say it might not be healthier than traditional options. 

After pet adoption skyrocketed during the pandemic, cat and dog owners are setting a new tone for pet food as many opt for more expensive fare that claims to be less processed and healthier than traditional kibble.