Gen Z is adopting cats at higher rates than dogs. Pet care company Rover is taking notes.

Tech Insider : Business, Travel
A man wearing a tan shirt smiles while looking down as a tan-and-black cat sits on his shoulder and looks at his face.
Rover is seeing an uptick in cat ownership, particularly among Gen Z, CEO Bren Turner said.

Mohamed Elshahed/Anadolu via Getty Images

My severe allergies dominated my childhood, but immunization shots gave me a new life. Now, I'm a proud cat owner.

Tech Insider : Business
Teddy Rainville and his cat
The author had severe allergies as a kid.

Courtesy of Teddy Rainville

I own a pet toy company, and my 3 kids work for me. I told them they needed to work somewhere else before joining.

Tech Insider : Business
Mark Hirschberg headshot
Mark Hirschberg started his own pet toy company.

Courtesy of Mark Hirschberg

Veterinarians reveal the 10 things you shouldn't splurge on for your pets

Tech Insider
Two dachshunds wearing red sweaters and holiday clothing while on a walk on a street
There are many pet products that vets say aren't worth a high price tag.

Yui Mok - PA Images/Getty Images

Rachael Ray, 56, has no kids and says her dog brings her a 'ray of light'

Tech Insider
Rachael Ray mixing vegetables in a bowl.
Rachael Ray says she doesn't regret not having kids.

John Lamparski/Getty Images for NYCWFF

A brief history of Elon Musk's pets, including a 'nasty' Yorkshire Terrier, a cat — and a hedgehog too

Tech Insider
  • Elon Musk said he once owned a "nasty, brutish" dog that liked biting people on the ankle. 
  • The Tesla CEO has occasionally posted about his pets, including dogs and a cat, on social media.
  • Here's a list of some of Musk's pets, including one that inspired a crypto meme coin.
Elon Musk attends The 2022 Met Gala Celebrating

Pet prenups are the hot new divorce trend

Tech Insider : Economy
A couple trying to take ownership of a dog.

Getty Images; Chelsea Jia Feng/BI

Scientists Want to See Videos of Your Cat for a New Study

Gizmodo

A cat playing with a feather toy.

Dogs were played the sound of humans crying. Their reaction shows a unique emotional bond with us that other animals lack.

Tech Insider
A person sits next to their husky on a hilltop overlooking mountains n the background
Dogs have been with us longer than any other domestic species.

Oszkár Dániel Gáti

Cats Grieve When a Fellow Pet Dies, Study Finds

Gizmodo

A sad-looking cat

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