I started my Turo business with one car and grew my fleet to 69 cars. Now I can afford a luxury apartment and multiple vacations every year.

Wed, 04/19/2023 - 13:47

Natalia Zorina sits on a bright blue car parked among many other luxury sports cars — Natalia Zorina rents a fleet of 69 vehicles, including multiple sports cars.
Natalia Zorina

Natalia Zorina is a Turo host in Miami who started her business on the car-rental app in 2018.
Today, she has 69 cars including a Ferrari, Porsche, Aston Martin, and Lamborghini.
She revealed how she scaled her business and the types of cars that people rent in her area.

This as-told-to essay is based on an interview with Natalia Zorina, a 31-year-old Turo host in Miami who started her business on the car-rental app in 2018.