Meet the typical Adidas US customer, a 20-something who earns just under $100,000 and looks to Adidas for fashion and fitness apparel

Wed, 04/05/2023 - 05:00

Adidas customer wait outside store in Argentina — Adidas, launched in 1949, employs over 59,000 employees.
Juan Mabromata/AFP via Getty Images

Adidas in 2022 reported $24.6 billion in sales across footwear, apparel, and sporting equipment.
The German retailer is a giant in the sportswear industry, second behind only Nike.
Adidas' typical customer is a millennial and Gen Z customer earning just under six figures.

Adidas was born in 1949 out of a family feud between brothers Adolf and Rudolf Dassler. They ran a shoe manufacturing company called Geda for decades before a falling-out.