Nike stumbled with the people it counts on most: runners

Tech Insider : Business, Sports, Style
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Running has been an important category for Nike.

Morgan Harlow/Getty Images For Nike Running

Just Fix It: Nike's stock is down 70% — but there's hope for a comeback

Tech Insider : Sports, Business, Economy
Photo collage featuring a Nike running shoe

Edward Berthelot/Getty Images; Tyler Le/BI

The thing about corporate turnarounds is that they take a minute and then some. In the case of Nike, it's and then some … and then some more. Hopefully.

'Unwanted shoulder pads': An issue has emerged with Nike soccer shirts ahead of the World Cup

Tech Insider : Sports, Business
Federico Valverde of Uruguay during the international friendly match between England and Uruguay at Wembley Stadium on March 27, 2026 in London, England.
Uruguay's Federico Valverde is seen with material bulging at his shoulders during a match against England in London on March 27.

Julian Finney/Getty Images

Nike CEO says its comeback plan is taking longer than expected, sending shares tumbling more than 8%

Tech Insider : Business, Sports
Nike logo on building
Nike's shares dropped after its third-quarter earnings.

VIEW press/Corbis via Getty Images

The rise and fall of Allbirds: The sneaker company, once valued at $4 billion, just sold for $39 million

Tech Insider : Business, Environment, Style
A neon Allbirds sign on the side of a grey building.
Allbirds on Thursday announced a disappointing earnings report.

Spencer Platt/Getty Images

Nike salaries revealed: How much the retail giant pays designers, software engineers, and other tech workers

Tech Insider : Business, Sports, Technology
Nike House of Innovation
Nike's efforts to boost revenue include new brand partnerships.

Kylie Cooper/Reuters

Nike is using the Winter Olympics to relaunch this outdoor brand you've probably never heard of

Tech Insider : Sports, Business
Silver medalist Ben Ogden of Team United States poses for a photo
Team USA has been spotted wearing ACG at the Olympic Games.

Alex Pantling/Getty Images

A federal agency is probing Nike for discrimination against white employees

Tech Insider : Business
Nike swoosh sign
Nike is accused of discriminating against white employees.

Sheldon Cooper/SOPA Images/LightRocket via Getty Images

Costco and Nike spark a frenzy with surprise sneaker drop

Tech Insider : Business, Sports
composite image of Costco and Nike
Customers are lining up for a pair of Costco Dunks.

Sheldon Cooper/SOPA Images/LightRocket via Getty Images; Scott Olson/Getty Images

Nike plans to cut 775 employees in a push to accelerate automation

Tech Insider : Business, Technology
Nike store
Nike is implementing its turnaround strategy across the company.

Sheldon Cooper/SOPA Images/LightRocket via Getty Images

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