I went to Nike's 6-floor innovation store in New York City, and it gives clues about the future of the sportswear giant

Tech Insider : Business, Sports, Style
Author posing in front of a Nike ad
Nike's New York City flagship store, House of Innovation, spans six floors.

Jordan Hart/Business Insider

The list of major companies laying off staff this year includes Amazon, Starbucks, Oracle, American Airlines, and more

Tech Insider : Business, Environment, Technology
People board an American Airlines aircraft on the tarmac.
American Airlines is one of the latest companies to cut jobs in 2025.

PATRICK T. FALLON/AFP via Getty Images

Nike CEO Elliott Hill's first year: Wall Street grades his comeback plan a B.

Tech Insider : Business, Sports, Style
Nike CEO Elliott Hill
Elliott Hill rejoined Nike as the CEO in October 2024.

Nike

The fashion trends teens say are going out of style

Tech Insider : Business, Style
Crocs display
Crocs aren't as hot as they were a few years ago.

CFOTO/CFOTO/Future Publishing via Getty Images

Nike's CEO breaks down where its comeback plan is taking root — and where it still has work to do

Tech Insider : Business, Sports
Nike store swoosh logo
Nike is getting some wins with the "Win Now" strategy.

credit should read CFOTO/Future Publishing via Getty Images

Tim Cook wore one-of-a-kind Nike sneakers on a visit to an Apple store in Japan

Tech Insider : Business
Tim Cook ans Deirdre O'Brien with Apple store employees
Tim Cook was spotted in some unique sneakers in Japan.

Apple

I visited 5 stores that sell Nike to see how it's overhauling its retail strategy — and find the best deals

Tech Insider : Business, Style
exterior of a Nike store
Nike opened a store in Downtown Brooklyn in June.

Jordan Hart/Business Insider

Young people are splurging on sneaker loafers. See 3 styles of business casual 'snoafers' that resell at a premium.

Tech Insider : Business, Style
The New Balance 1906 sneaker loafer
New Balance leads the trend in the number of sales since its snoafer was released, StockX said.

New Balance

Sneakerheads and footwear insiders tell us why Nike is on the right track

Tech Insider : Business, Sports, Style
Lamar Stewart with his shoe collection
Lamar Stewart has over 100 pairs of shoes in his collection.

Lamar Stewart

Nike's new CEO said the company messed up 3 key areas that he's trying to fix — and it's bad news for customers who like cheap stuff

Tech Insider : Business, Sports
Pedestrians walk past a Nike store in China.
Nike needs to refocus on five key sports areas and hold fewer sales, among other areas, the CEO said.

Cheng Xin/Getty Images

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