Nicolás Maduro in custody somehow became free marketing for Nike Tech

Tech Insider : Business, Style
Truth Social screenshot of Donald Trump post
Nicolás Maduro wore a gray Nike Tech outfit in a January 3 picture posted by Donald Trump.

Handout/Truth Social via Getty Images

Tim Cook just gave Nike a much-needed holiday boost

Tech Insider : Business, Sports
Tim Cook ans Deirdre O'Brien with Apple store employees
Tim Cook sporting a custom pair of Nike Vomero Plus sneakers at an Apple store reopening in Tokyo earlier this year.

Apple

5 big changes Nike CEO Elliott Hill is making to turn around the struggling sportswear giant

Tech Insider : Business, Sports, Technology
Nike CEO Elliott Hill
Elliott Hill became Nike's CEO in October 2024.

Tom Hauck/Getty Images

Nike is struggling to stay culturally relevant in China

Tech Insider : Sports, Business, Travel
Pedestrians walk past a Nike store in China.
Pedestrians walk past a Nike store in China.

Cheng Xin/Getty Images

Nike cofounder Phil Knight's $2 billion pledge for cancer research was the largest donation of 2025

Tech Insider : Economy, Economy, Business
Phil Knight at the Fiesta Bowl on January 1, 2024.
Phil Knight at the Fiesta Bowl on January 1, 2024.

Christian Petersen/Staff/Getty Images

The list of major companies laying off staff this year includes Verizon, IBM, Amazon, Starbucks, American Airlines, and more

Tech Insider : Business, Environment, Technology
Verizon store
Verizon is one of the latest companies to cut jobs in 2025.

Justin Sullivan/Getty Images

Meet Gen Z's latest obsession: A sneaker so bouncy it's banned in major races

Tech Insider : Business, Style, Technology
An Asics shoe in the foreground and a Hoka shoe in the background

Asics; Hoka; Tyler Le/BI

Kim Kardashian's Skims is now worth more than Under Armour and Victoria's Secret combined

Tech Insider : Business
Kim Kardashian
Kim Kardashian's Skims expanded into activewear this year, one of many growth areas for the $5 billion brand.

Kevin Mazur/Getty Images for SKIMS

I went to Nike's 6-floor innovation store in New York City, and it gives clues about the future of the sportswear giant

Tech Insider : Business, Sports, Style
Author posing in front of a Nike ad
Nike's New York City flagship store, House of Innovation, spans six floors.

Jordan Hart/Business Insider

Nike CEO Elliott Hill's first year: Wall Street grades his comeback plan a B.

Tech Insider : Business, Sports, Style
Nike CEO Elliott Hill
Elliott Hill rejoined Nike as the CEO in October 2024.

Nike

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