Old Navy wants to solve a major bugbear of female shoppers by selling more dresses with pockets, as it looks for creative ways to boost sales

• Old Navy says it has doubled the number of dresses with pockets in its new collection.
• The brand is looking for creative ways to boost sales.
• One expert said Old Navy also needs to focus on styles and freshness to win over shoppers. 

Old Navy says its doubling the number of dresses with pockets in its new collection, which could be a way to bolster sales for the apparel brand.

The retailer says it plans to feature even more dresses with pockets in future collections, "answering the rallying cry from women everywhere to provide pocket parity in their clothes," the company said in a statement announcing the news.