Gap

I tested similar sweaters from Old Navy, Banana Republic, and Gap. Sometimes, quality is more important than cost.

Tech Insider : Business, Style
A woman holding up three black sweaters on hangers.
I tried on sweaters from Old Navy, Banana Republic, and Gap.

Natalie Borton for BI

I tried on jeans at Old Navy, Banana Republic, and Gap. My favorite pair was incredibly comfortable.

Tech Insider : Business, Style, Travel
Mike wearing jeans from Old Navy, Banana Republic, and Gap.
I tried on jeans at Old Navy, Banana Republic, and Gap.

Mike Vulpo

I'm a personal stylist. Here are 7 things I'd absolutely buy at Gap right now — and 3 styles I'd skip.

Tech Insider : Business, Style, Travel
Composite of author Grace Van Cleave taking selfie in Gap dressing room wearing denim jacket and jeans, white shirt and jeans, and white shirt and barrel pants
I found some fantastic staples for fall while shopping at Gap, especially when it comes to pants.

Grace Van Cleave

Gap CEO says its viral denim campaign stacked up 400 million views and is 'actually a cultural takeover'

Tech Insider : Business
girl group KATSEYE in their gap clothing
KATSEYE's ad for Gap demin was a viral hit.

Gap

It's not just Cracker Barrel — check out 5 other famous logo back-tracks

Tech Insider : Business
A composite image of Cracker Barrel's new logo and an announcement of Max programming
Cracker Barrel's now-abandoned logo (seen here on a menu) joins Max in the history of redesign failures.

Joe Raedle/Getty Images; Kevin Mazur/Getty for Warner Bros. Discovery

The Gap Katseye ad is a masterclass in sticking to what works

Tech Insider : Business, Style
girl group KATSEYE in their gap clothing
KATSEYE's ad for Gap demin was a viral hit.

Gap

Denim drama: Gap and Lucky Brand go viral after American Eagle starts a jeans war

Tech Insider : Business, Sports, Style
Katseye group behind a Gap logo
Music group Katseye starred in a jeans campaign for Gap.

Gap

I tried on jean shorts at Gap and Old Navy. I was pleasantly surprised by the winning pair.

Tech Insider : Business, Style
Chloe wearing shorts from Old Navy and Gap.
I compared similar jean shorts at Old Navy and Gap.

Chloe Caldwell

I tried on work pants from Gap, Old Navy, and Banana Republic. I was blown away by one pair's stylish shape and fit.

Tech Insider : Business, Style
Chloe wearing three pairs of slacks in brown, black, and tan colors.
I definitely would have purchased the Gap pants if they were on sale during my visit.

Chloe Caldwell

I tried on similar sweaters from Banana Republic, Old Navy, and Gap. One store offered an unmatched shopping experience.

Tech Insider : Business, Style
A composite image of a man wearing three different black sweaters and taking a photo of himself using a phone.
I tried on similar sweaters at Banana Republic, Old Navy, and Gap.

Mike Vulpo

Subscribe to Gap