Rent the Runway is giving customers extra clothes for no extra charge and it's actually boosting business

Thu, 04/13/2023 - 14:12

Blurred people walk past Rent the Runway store in New York City — The change to Rent the Runway's subscription service seems to be paying off.
Michael M. Santiago/Getty Images

Rent the Runway's decision to give customers more clothes for the same price has been a win-win.
Subscribers have reached an all-time high for RTR as customers join or unpause their memberships.
But the change doesn't cost much for RTR and actually has some financial upsides.

In March, clothing rental service Rent the Runway announced a change to its subscription: customers would now receive more clothes for the same amount of money.