Tourism Regina CEOTim Reid
Protesters called for Tourism Regina CEO Tim Reid and Regina Mayor Sandra Masters to resign after the rebrand bungle.
  • Canadian city Regina attempted to rebrand is tourism agency to "Experience Regina" in March. 
  • Slogans for the campaign included "Show us your Regina" and "The city that rhymes with fun."
  • The changes sparked backlash accusing the agency of sexualizing the city.

Saskatchewan's capital city is making headlines this week for a bungled attempt to rebrand its tourism agency.

After debuting a rebrand from Tourism Regina to Experience Regina last month, the city's tourism organization pulled its new campaign amid public backlash to slogans some found offensive, Canadian news outlet CBC reported