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- Canadian city Regina attempted to rebrand is tourism agency to "Experience Regina" in March.
- Slogans for the campaign included "Show us your Regina" and "The city that rhymes with fun."
- The changes sparked backlash accusing the agency of sexualizing the city.
Saskatchewan's capital city is making headlines this week for a bungled attempt to rebrand its tourism agency.
After debuting a rebrand from Tourism Regina to Experience Regina last month, the city's tourism organization pulled its new campaign amid public backlash to slogans some found offensive, Canadian news outlet CBC reported.