International

The 2026 FIFA World Cup is being played on some of the most heavily researched grass fields ever created. FIFA has spent millions of dollars working with turf scientists to engineer 16 stadium pitches across three countries and vastly different climates.

Business Insider editor-in-chief Jamie Heller sits down with BYD executive Stella Li at the 2026 Cannes Lions International Festival of Creativity. The two discuss how the Chinese manufacturer's business has grown and plans for future expansion in more global markets.

Sialkot, Pakistan produces most of the world's footballs, but only a select group of manufacturers hold FIFA licenses. To earn certification, factories must pass a series of demanding performance tests and pay high licensing fees.