Walmart is giving away $98 memberships to moms — and it shows how desperate it is to boost its Amazon Prime rival

• Walmart is giving away $98 Walmart+ memberships to mothers who give birth to children in May.
• The retailer touted the promotion in an ad featuring Cardi B, Stephanie Beatriz, and Janelle James.
• This is the latest strategy Walmart is using to help its membership platform catch up to Amazon Prime.

Look out, mothers expecting to give birth in May: Walmart is looking to give you a free membership to Walmart+, normally worth $98 annually.