AP Photo/Richard Drew
- Apple wowed the world with speech-driven AI when it introduced Siri 12 years ago.
- It's now dangerously lagging behind its competitors, the columnist Michael Gartenberg argues.
- Siri's struggles to understand context and Apple's culture of secrecy are two reasons for that.
Apple is the tech giant known for its sleek designs, cutting-edge technology, and innovative consumer products. But when it comes to artificial intelligence, particularly Siri, Apple has gone from leader to laggard.
Companies such as Google and Microsoft — through its investment in OpenAI — have been showing off mind-blowing advances. Meanwhile, Apple's efforts in this area have been relatively lackluster.