Walmart; Marianne Ayala/Insider
- Clorox's Kingsford raised prices on charcoal early this year as it prepared for grilling season.
- But consumers bought cheaper brands instead, leading to market share losses for Kingsford.
- Most consumers are wary of "greedflation," or when companies raise prices to pad their profit.
The company that owns Kingsford charcoal just got burned by its own price increases.