Generative AI has the power to revolutionize and expand the creator economy. Already, brands and creators are experimenting with ChatGPT, DALL-E 2, and other models to develop creative briefs, text, video thumbnails, and images. Social platforms and creator economy startups are rolling out generative AI tools but due to major limitations, generative AI won't replace creators.
Insider Intelligence
Generative AI will serve as a creative spark for sponsored content and spur new growth in the creator economy. The biggest impacts on this segment will be in expediting the content creation process, facilitating brand-creator sponsorships, driving investment growth, and acting as the catalyst for more creative tools from social platforms.