How the US Army is using influencers to fix its $1 billion recruiting crisis

Tech Insider : Business, Style

In recent years, the US Army has faced a recruiting crisis, failing to add enough enlisted soldiers to its ranks.

Inside the Dubai chocolate boom and the factories racing to keep up

Tech Insider : Business, Style

Whether it's local bakeries or big chocolatiers, there's a version of Dubai chocolate just about everywhere. So how did this dessert become a viral sensation, and how are businesses around the world cashing in on the trend?

Your Favorite Social Media Psycho Is Back in Killer Sequel ‘Influencers’

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Influencers Topart

Military influencers are going viral, and the Pentagon's social media rules aren't keeping up

Tech Insider : Business, Politics, Style
A dark phone beneath a microphone
Military influencers are taking over social media and building personal brands in a Pentagon policy gray zone.

Bill McCullough for BI

The Army is turning to TikTok-famous soldiers to pump up recruiting — but it hit a snag

Tech Insider : Business, Politics, Travel
Austin von Letkemann
Military influencers are able to talk about military life in ways that advertisements can't — the silly, mundane, gritty, or even just regular struggles — and that authenticity resonates with young people at a time when it's getting harder for services to find fresh recruits.

Bill McCullough for BI

This soldier built a side hustle on TikTok and Instagram and says it's now paying better than the Army

Tech Insider : Business
Johnny Vargas
Sgt. 1st Class Johnny Vargas is among a rising class of military influencers, and he has built a booming social media and brand business from videos on his phone.

Bill McCullough for BI

I had 2 babies in a year. To make ends meet, I became an influencer, and paid sponsorships saved us.

Tech Insider : Business, Style
Bérangère Bégout and her two kids on a bench
The author became an influencer when her kids were born.

Courtesy of Bérangère Bégout

While working as a lawyer, I started posting about my family online. When it took off, I quit, and my site makes over $1 million each year.

Tech Insider : Business, Travel
A family standing outside in a field, smiling at the camera with their dog.
Blair Lonergan started The Seasoned Mom in 2013 as a creative outlet, and now, the site makes over $1 million annually.

Photo credit: Carrie Coleman Photography

Matilda Djerf, the Scandi influencer-turned-designer, says she's never spent a week fully unplugged

Tech Insider : Business, Environment
Matilda Djerf
Matilda Djerf says she has never spent a week fully unplugged.

Djerf Avenue

Teen Influencer Stranded in Antarctica After Controversial Plane Landing

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Influecer In Antarctica
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