Many social media marketers are already experimenting with generative AI tools. However, these fascinating new tools aren't the solution for every marketing scenario.
Insider Intelligence
Social media managers and their agency partners who are responsible for social marketing are able to quickly develop content for a long list of platforms and navigate ever-changing rules and tools. Of the responsibilities these managers face, generative AI could help most with brand marketing, creative development, and customer service. The most promising use cases for the tools are in kick-starting the creative process, creating assets, and repurposing content.