- Alex Mahl started selling clothing on Poshmark as a side hustle in 2015.
- Last year, she started hosting live shows, which pushed her monthly sales from $700 to $10,000.
- Mahl makes her shows personal by connecting with her customers, whom she calls her friends.
This as-told-to essay is based on an interview with Alex Mahl, a 26-year-old seller on Poshmark, a resale marketplace that allows people to buy and sell new and used clothing, shoes, accessories, and home goods.