Alex Mahl stand in front of a righ light holding up a black tank top for sale.
Alex Mahl hosts three live shows a week on Poshmark.
  • Alex Mahl started selling clothing on Poshmark as a side hustle in 2015.
  • Last year, she started hosting live shows, which pushed her monthly sales from $700 to $10,000.
  • Mahl makes her shows personal by connecting with her customers, whom she calls her friends.

This as-told-to essay is based on an interview with Alex Mahl, a 26-year-old seller on Poshmark, a resale marketplace that allows people to buy and sell new and used clothing, shoes, accessories, and home goods.