Cassiy Johnson
- Cassiy Johnson started a print-on-demand business while she was furloughed in 2020.
- She scaled her Etsy storefront over 18 months as a side hustle until she replaced her 9-to-5 income.
- Johnson breaks down what to sell and how to optimize your Etsy listings in a saturated market.
This as-told-to essay is based on a conversation with Cassiy Johnson, an Etsy seller. Insider has verified her revenue and profit with documentation. It has been edited for length and clarity.
I'd always wanted to start a side hustle. I'd tried making things out of concrete and painting mugs.
When I was furloughed from my corporate sales job in March 2020, I finally had the time to research ways to make money from home.