MTV News logo 1994
MTV News is shutting down.
  • Paramount Global announced Tuesday it is shutting down MTV News and cutting 25% of its staff.
  • MTV News began over 35 years ago with its first correspondent, Kurt Loder.
  • It gained popularity for covering news in music, entertainment, and eventually politics.

After decades of reporting on entertainment news and a history of iconic interviews with A-listers in the music industry, MTV News is shutting down.

Paramount Global announced the shutdown on Tuesday, along with the news that it's cutting 25% of its staff, NPR reported. Its subsidiaries include CBS, Nickelodeon, Comedy Central, and Showtime, the latter of which merged with MTV Entertainment Studios in February.

In an email to staff obtained by NPR, Showtime/MTV Entertainment Studios president and CEO Chris McCarthy cited "pressure from broader economic headwinds" as the cause for the reduction in staff.

MTV News began in the 1980s and quickly gained popularity with young Gen X and millennial viewers for its coverage of the music industry. Here's a look at its history, from its meteoric rise to its final days.

 

MTV News began gaining popularity among American youth in the late 1980s, led by Rolling Stone editor-turned-TV host Kurt Loder, who served as the first correspondent of the network's "The Week in Rock" program.
MTV News host Kurt Loder next to MTV Logo
As part of the program, Loder covered entertainment and pop culture news and interviewed A-list musicians like Madonna and Prince.
"The Week in Rock" opened with the theme song of Megadeth's "Peace Sells."
Celebrities often used the platform to discuss more than just their music. The program paved the way for iconic moments like pop star David Bowie criticizing the network for not featuring the music videos of Black artists in a 1983 interview with video jockey Mark Goodman ...
David Bowie MTV interview with Mark Goodman
... and rapper Tupac Shakur giving his opinions on Donald Trump and greed in the US in a 1992 interview.
Tupac Shakur on MTV News in 1992
"The Week in Rock" eventually expanded to become MTV News and began covering politics with Tabitha Soren becoming the face of its "Choose or Lose" campaign during the 1992 presidential election.
Tabitha Soren and Kurt Loder hosting MTV NEWS
Tabitha Soren (left) and Kurt Loder (right) hosted a 1995 broadcast of MTV News.
As part of the "Choose or Lose" campaign, celebrities toured the US registering young Americans to vote.
Alfre Woodard (L) and basketball legend Earvin
Actress Alfre Woodard (left) and former basketball player Earvin "Magic" Johnson in 1996 aboard MTV's "Choose or Lose" bus during the 1996 presidential election.
In 1994, Loder famously interrupted MTV programming to be one of the first to break the news of Nirvana lead singer Kurt Cobain's death.
Kurt Loder on MTV News
The announcement came on April 8, 1994 after the musician had been missing for six days.
Throughout its history, MTV News hosted pre-show interviews on the red carpet of the network's Video Music Awards. The award show has been the stage for many iconic pop culture moments.
Kurt Loder(L) with Photographer David LaChapelle, Actress Pamela Anderson, and Singer Snoop Dogg during the pre-show interviews on the MTV News Platform
Kurt Loder (left), photographer David LaChapelle, actress Pamela Anderson, and rapper Snoop Dogg speak at a pre-show interview with MTV News at the 2003 VMA's.
In 2016, as more viewers began looking online for news, MTV News looked to publications like Buzzfeed and Vice for examples of how to restructure its newsroom.
MTV logo
But, by 2017 its editorial team experienced cutbacks as the outlet pivoted to focus on short-form and video content.
MTV News page
In February, Paramount Global's Showtime and MTV Entertainment Studios merged with McCarthy at the helm of Paramount Media Networks.
MTV logo
After attempts to revamp the outlet in the 2010s, McCarthy announced that MTV News would be shutting down in a Tuesday email to staff.
MTV logo
Read the original article on Business Insider