What boycott? Bud Light controversy led to only a 1% drop in global sales volume, CEO says

Thu, 05/04/2023 - 16:53

Bud Light beer bottles and Dylan Mulvaney — Anheuser-Busch CEO Michel Doukeris said that the drop in Bud Light sales represented only 1% of the company's global sales volume.
Gene J. Puskar/Associated Press and Rob Kim/Getty Images

Anheuser-Busch's global CEO Michel Doukeris discussed the impact of recent Bud Light backlash.
The brand was criticized by conservatives last month for a promo with a transgender influencer.
Doukeris said the drop in Bud Light sales represented only 1% of the company's global sales volume.

Anheuser-Busch's CEO Michel Doukeris briefly discussed the impact of Bud Light's promotion with transgender influencer Dylan Mulvaney last month, which was promptly met with backlash that led to a lag in Bud Light sales.