The 'aspirational' luxury shopper is suffering, but don't expect any deals

• US consumers earning less than $100,000 fueled record profits last year for French luxury group LVMH.
• These "aspirational" customers are now pulling back on spending as pandemic cash reserves run dry.
• Important as these shoppers are, don't expect to see huge markdowns from Louis Vuitton and Dior.

Most retailers will do almost anything to encourage customers to come back and buy more products, especially when those shoppers begin to tighten their purse strings.