The EV price wars could work hurt automakers when it comes to one of their most important groups of customers

• Electric trucks are a huge part of the push towards EVs.
• One major part of that is fleet customers.
• But as the price war hits pickup trucks, that puts pressure on a crucial customer base.

Electric trucks, long touted as a key to broader EV adoption, are a wildcard in the electric vehicle price war.

Automakers risk irking some of their customers if the value of their trucks drops overnight — and that will be especially problematic once price cuts hit their all-important fleet customers.