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- Ford needs more time to hit its EV production targets as demand changes.
- Tesla's price war has made it harder to make money on EVs.
- Trouble at Ford is a sign of a larger EV plateau to come.
The EV price war is forcing Ford to adjust its electric vehicle timeline.
The Dearborn, Michigan-based car company Thursday extended its self-imposed deadline to hit annual electric vehicle production of 600,000 by a year. Instead of hitting that goal by the end of this year, Ford is now targeting the end of 2024.