a woman's headshot in a mauve circle
Bailey, the founder of Bailey Designed Co.
  • Bailey runs an Etsy store that makes about $14,000 a month selling digital tumbler designs.
  • Her mantra is volume equals sales, and she tries to add up to 600 new designs each month.
  • She uses the design programs Canva and Kittl and has a membership program and Facebook group.

This as-told-to essay is based on a conversation with Bailey, who declined to share her last name for privacy reasons, a 38-year-old Etsy seller based in Florida. The following has been edited for length and clarity.

I used to work in an email-marketing role where I made $55,000 a year. When my partner and I got pregnant with our third child in January 2020, we realized that paying for daycare wasn't sustainable on our income at the time.