In a series of tweets last Saturday, Musk said the company’s famous bird logo and name would soon disappear. The company will change from Twitter to “X.” According to Platformer, Musk emailed staff later over the weekend saying the company would become X and his note “was the last email he’ll ever send from a Twitter email address.” And a lot of those changes have now happened.
Twitter’s own account is now all “X” branding, and it’s rolled out quickly elsewhere. Twitter employees are getting an “X” tag to their Twitter handles, next to their blue check, while the “X” logo has already been projected on a building, like a bat signal for self-aggrandizing tech executives and their minions. (I’m still not sure what this tweet (X?) even means.)