Rolex makes 123 watch models — most of them are worth more used

• The pre-owned luxury watch market has been declining for over a year, driven largely by the top three brands.
• Even so, nearly three quarters of currently-made Rolex models are worth more pre-owned than new.
• Patek Philippe still commands the highest resale premium, though only half its models beat their retail price.

Over the last few years, the luxury watch resale market focused on the top three Swiss brands, Audemars Piguet, Patek Philippe, and of course, Rolex.

In particular, demand for the Rolex's Royal Oaks, Aquanauts, and Daytonas (and a handful of other models) has outpaced the supply of new watches and sent prices soaring.