TJ Maxx's and Marshalls' comparison prices aren't always what they seem

• Off-price retailers TJ Maxx and Marshalls buy surplus inventory from department stores at discounted rates.
• This is how they sell brand-name merchandise and keep their prices low.
• Comparison prices convince shoppers that they are getting a good deal.

Stores know that the thrill of a bargain motivates shoppers to spend money, and they have many ways to conjure up that instant gratification. TJ Maxx and Marshalls do it with their price tags.