TJ Maxx's and Marshalls' comparison prices aren't always what they seem

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composite image of two price tags from TJ Maxx and Marshalls with red circles around prices
Price tags at TJ Maxx and Marshalls use comparison prices to convince shoppers they are getting a good deal.

AP Photo/Charlie Neibergall; Gloria Dawson/Insider

Discount chains Ross, T.J. Maxx, and Burlington are planning to add more than 300 new stores. Here's why major retailers should be nervous about their growing off-price rivals.

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T.J. Maxx and HomeGoods are reaping huge benefits from store closures and shopping slowdowns that are crushing other retailers

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tj maxx

Associated Press

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