Jeremy Strong, Sarah Snook, and Kieran Culkin on season four of
The "quiet luxury" aesthetic was best characterized by the costume choices of the main characters in HBO's series "Succession."
  • Brunello Cucinelli, the poster child of the "quiet luxury" movement, is booming.
  • The brand is known for its cashmere sweaters that can cost between $1,000 and $6,000. 
  • "Quiet luxury" has been dominating the fashion world and shows no signs of losing steam.

Business at Brunello Cucinelli, which has become the poster child of the "quiet luxury" fashion movement, is booming.