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- After years of sluggish sales, Coach is seeing regained interest from Gen Z consumers.
- Gen Z increased its spending on Coach by 10% so far this year, according to a new report.
- The uptick in consumer spending follows on the heels of Coach partnering with rapper Lil Nas X.
Coach has emerged as the new "cool girl" brand for GenZers.
According to a consumer spending report from Earnest Analytics, consumers under the age of 25 increased their spending on the Coach brand by 10% from January through June of this year. Earnest tracks individual, anonymous credit and debit card data to look at consumer spending trends.