Ford's CEO had a charging 'reality check' on his electric F-150 Lightning road trip

Mon, 08/14/2023 - 12:54

Ford CEO Jim Farley poses with a blue F-150 Lightning electric pickup truck — Ford CEO Jim Farley said he set out on an electric-truck road trip to learn what he couldn't from a presentation or briefing.
Bill Pugliano/Getty Images

Ford CEO Jim Farley hit the road in an electric F-150 Lightning last week.
Charging the massive pickup truck was a challenge at times.
Access to the Supercharger network in 2024 could ease these challenges.

Ford CEO Jim Farley experienced the headache of EV charging first-hand and acknowledged there is much to do to improve the experience for his customers.