women shopping
'Girl Math' is the latest financial trend going viral on TikTok where purchases under $5 don't count and big ticket items should be measured by their cost per wear.
  • Move over "girl dinner" and "lazy girl jobs," a new personal finance trend has gone viral on TikTok.
  • Called "girl math," this humorous trend has users breaking down purchases into their smallest possible units to justify them.
  • One critic says the trend justifies overspending.

A new personal finance trend has TikTok users recommending humorous new ways to rethink their spending habits — like imagining that anything under $5 is free, or measuring the cost of big-ticket items by their cost per wear.