Instagram now lets you add music to photo carousels. Unveiled in partnership with pop star Olivia Rodrigo to promote her single “bad idea right?”, the feature allows you to pick licensed music to soundtrack your slideshows. In addition, the company announced that you can create Collabs with up to three co-authors and post audience-response prompts to Reels.
The carousel soundtracking feature adds a missing piece already found in TikTok’s Photo Mode, launched last year. “Whether you’re sharing a collection of summer memories with friends or moments from your camera roll, you can now add music to your photo carousels,” Instagram wrote in a blog post today. “Building off our launch of music for feed photos, anyone can add a song to capture the mood and bring their carousel to life.”