taylor swift eras tour
Taylor Swift on stage on the Eras Tour.
  • Taylor Swift's Eras Tour had a significant impact on several public companies this summer.
  • The pop star's concerts fueled sales of merchandise, vinyl albums, hotel rooms, and credit cards.
  • Bosses blamed the "Swift effect" for weak furniture demand and said it didn't help clothing sales.

The incredible success of Taylor Swift's Eras Tour marked a post-pandemic comeback for concerts this summer.