Meta hired consultancy firm Bain & Co. before Mark Zuckerberg's big 'efficiency' push, foreshadowing layoffs and cost-cutting

• Mark Zuckerberg last year started to get serious about reducing expenses at Meta.
• He eventually moved toward an "efficiency" mindset that led to mass layoffs.
• Ahead of this shift, Meta hired the large consulting firm Bain & Co.

Before Mark Zuckerberg embarked on his "Year of Efficiency" at Meta, the company brought in a well-known consulting firm to look at its costs.