Companies are thinking smarter about how technology can drive business outcomes, says Bain's Erika Serow

Tech Insider : Business, Style, Technology

The CMO role boils down to three things, said Erica Serow, Bain's chief marketing officer, who was interviewed during the 2026 Cannes Lions Festival.

The days of the consulting generalist may be numbered

Tech Insider : Business, Style, Technology
Silhouettes of workers crossing the street in a metropolitan area

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How to land a consulting job these days, according to 'Case in Point' author Marc Cosentino

Tech Insider : Business
Marc Cosentino/Burgee Press Cover Case In Point
Marc Cosentino wrote "Case in Point" in 1999. It remains the definitive guide to landing a consulting job.

Marc Cosentino/Burgee Press

Inside the AI startups reinventing consulting: 'It's not as good as McKinsey, but it's instant'

Tech Insider : Business, Environment, Technology
Consultants
There's a new spate of startups taking on the MBB.

Andriy Onufriyenko/Getty Images

MBB explained: How hard it is to get hired and what it's like to work for the prestigious strategy consulting firms, McKinsey, Bain, and BCG

Tech Insider : Business
McKinsey logo on building.
MBB refers to the top three strategy consulting firms, McKinsey, Bain, and BCG.

FABRICE COFFRINI/AFP/Getty Images

AI advice is the new moneymaker for consultants. Here's what BCG, Bain, and Deloitte are telling clients.

Tech Insider
Illustration of humanoid artificial intelligence controlling robotic arms
Consulting firms are getting questions from clients on how to incorporate artificial intelligence.

DrAfter123/Getty Images

The global spike in luxury handbags, shoes, and clothing sales could be coming to an end due in part to China's 'luxury shaming,' study finds

Tech Insider : Economy, Economy
luxury goods clothes shoes
Worldwide sales growth of luxury goods is expected to slow in 2024, per a Bain Consultancy report.

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Businesses are rushing to use generative AI. Now comes the messy part.

Tech Insider
Nvidia CEO Jensen Huang speaking at the Computex conference
Nvidia CEO Jensen Huang speaking at the Computex conference

SOPA Images/Getty Images

Plot twist: Consulting firm Deloitte is reportedly using AI to prevent layoffs

Tech Insider
Deloitte office worker
Deloitte is leveraging AI to shuffle existing employees into more promising departments.

Photo by Daniel LEAL / AFP) (Photo by DANIEL LEAL/AFP via Getty Images

Consulting firms like Accenture are giving recent grads $25,000 stipends to push back their start dates

Tech Insider : Economy
Student wearing graduation gown and holding a graduation cap.
Some undergraduates who were set to work at consulting firms after graduation are seeing their start dates pushed back amid a business slowdown.

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