No, you're not crazy. Pumpkin spice season is starting earlier this year, despite the ongoing sweltering heat.

• Companies like Starbucks are releasing their autumn lineups earlier than in years past.
• The iconic PSL is synonymous with fall, but apple, pecan, and maple are also on the menu.
• The pumpkin wave isn't in your head. Data shows a 2,200% increase in pumpkin spice items for sale.

 It may still be hot outside, but companies are already stating to roll out their autumn-themed products.