Starbucks says it has cracked its comeback. The COO, charged with executing the strategy, explains what's coming next.

Tech Insider : Business
Starbucks COO walks onstage at an Investor Day event on January 29, 2026.
Starbucks COO Mike Grams told Business Insider about what's ahead for the coffee giant as it enters the next phase of its turnaround.

Courtesy of Starbucks

Starbucks' turnaround is showing progress. I can see why after I visited.

Tech Insider : Business, Travel
green drink from starbucks
A barista wrote "you rock" on my Iced Caramel Protein Matcha.

Katie Notopoulos / Business Insider

Starbucks wants to be your afternoon wellness stop with protein drinks and fiber snacks

Tech Insider : Business
A sign promoting Starbucks' protein cold foam stands outside one of the chain's locations at Atlanta's airport.
Starbucks CEO Brian Niccol said the coffee giant is continuing to expand its wellness offerings, including personalized energy drinks and protein and fiber snacks.

Smith Collection/Gado/Getty Images

Starbucks CEO says the 'Back to Starbucks' turnaround is starting to click — but one key metric still needs work

Tech Insider : Economy, Business
Starbucks cup being sipped by a woman
Did you order this extra fancy Starbucks drink? It could be off the menu!

Beata Zawrzel/NurPhoto via Getty Images

Leaked Starbucks org chart shows the most powerful people behind the coffee brand's turnaround

Tech Insider : Business, Technology
A close-up of Starbucks's siren logo, and its reflection in a window.
A leaked organization chart for Starbucks revealed the 10 people who report to CEO Brian Niccol

James Manning/PA Images via Getty Images

Why Starbucks is letting Brian Niccol use the company plane for more personal travel

Tech Insider : Business, Travel
Mark Wilson and Brian Niccol speak onstage during the Fast Company Innovation Festival 2025 on September 16, 2025 in New York City.
Starbucks is encouraging its CEO, Brian Niccol, to use the company jet for all his personal travel.

Eugene Gologursky/Getty Images for Fast Company

America's new sink-or-swim era is here

Tech Insider : Business, Economy, Environment
A worker hunched over chair working on laptop

Tyler Le/BI

A few years ago, HR practitioner T. Tara Turk-Haynes hired yoga instructors and meditation gurus to help employees handle burnout at the media company where she worked.

She's not doing anything like that today.

I compared protein drinks from Starbucks and Dunkin'. The winning latte was so good that I couldn't tell it had protein in it.

Tech Insider : Business
The writer holding up a protein drink from Starbucks in one hand, and a protein drink from Dunkin' in the other.
captionTK

Haein Jung

Brian Niccol said a Reddit thread of people interviewing for his company showed him that his 'Back to Starbucks' plan was working

Tech Insider : Business
Starbucks CEO Brian Niccol at Fast Company conference
Starbucks CEO Brian Niccol said Luckin Coffee is forcing product innovation.

Eugene Gologursky/Getty Images for Fast Company

Brian Niccol said he wants Starbucks to feel like the coffee shop from 'Friends'

Tech Insider : Business
Customers leave a Starbucks Coffee shop on September 25, 2025 in Corte Madera, California.
Brian Niccol said he wanted Starbucks to feel like the coffee shop from "Friends."

Justin Sullivan/Getty Images

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